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Infra.Market Fuels Pre-IPO Expansion with Fresh $50 Million Boost from Mars Growth Capital

Infra.Market Fuels Pre-IPO Expansion with Fresh $50 Million Boost from Mars Growth Capital

Infra.Market, the B2B construction materials platform, has secured an additional $50 million from Mars Growth Capital, raising their total commitment to $150 million. This pre-IPO funding will accelerate Infra.Market's expansion across product categories and geographies, solidifying its market leadership. The capital infusion comes as the unicorn prepares for its anticipated ₹2,500 crore IPO.

Infra.Market, India's leading B2B construction materials marketplace, has significantly strengthened its war chest ahead of its anticipated initial public offering (IPO), securing an additional $50 million in financing from Mars Growth Capital. This latest infusion brings Mars Growth Capital's total commitment to Infra.Market to a substantial $150 million, reflecting strong investor confidence in the company's growth trajectory and its ambition to transform the construction supply chain.

The new funding, which also includes a five-year extension on Infra.Market's existing $100 million borrowing from Mars Growth Capital, will be strategically deployed to fuel the company's aggressive expansion plans. Infra.Market aims to fortify its presence across various product categories and geographies, solidifying its position as a dominant player in India's burgeoning building materials market, estimated at $255 billion.

Founded in 2016 by Souvik Sengupta and Aaditya Sharda, Infra.Market has rapidly ascended to become a unicorn, providing an end-to-end platform for construction and home improvement materials. Its comprehensive offering spans over 15 product categories, including concrete, steel, pipes, plywood, fans, lights, and kitchen and electrical appliances. The company boasts an extensive network of 250 manufacturing units and 10,000 retail touchpoints, catering to a diverse clientele of real estate developers, contractors, and architects.

This is Infra.Market's second major fundraise this year, following a $125 million funding round in January, which was also earmarked for domestic and international expansion. The consistent inflow of capital underscores the company's robust business model, which leverages technology to optimize the fragmented and often inefficient construction supply chain. By directly procuring materials from manufacturers and offering transparent pricing, quality control, and efficient logistics, Infra.Market delivers significant value to both suppliers and buyers.

The fresh capital comes at a crucial juncture as the Mumbai-based company gears up to file its Draft Red Herring Prospectus (DRHP) with the aim of raising approximately ₹2,500 crore through an IPO within the current fiscal year. While a recent rating downgrade by India Ratings due to concerns around debt refinancing and liquidity in FY25 raised some eyebrows, Infra.Market has demonstrated strong financial performance, reporting a 45% jump in EBITDA to ₹1,596 crore in FY25, with margins improving to 8.7%. Profit after tax also saw a healthy rise to ₹492 crore.

Mars Growth Capital, a joint venture between MUFG Bank and private credit firm Liquidity Group, is known for its technology-driven approach to deploying capital. Ron Daniel, co-founder and CEO of Liquidity Group, emphasized their conviction in Infra.Market's vision and execution, stating that the $150 million commitment reflects the transformative impact the company is having across the construction value chain.

Infra.Market's strategic investments in brands like RDC Concrete, Shalimar Paints, Emcer, Millennium Tiles, and Amstrad further demonstrate its ambition to create a holistic building materials ecosystem. As the company prepares for its public market debut, it stands alongside a growing list of industrial commerce platforms like Zetwerk, Ofbusiness, and JSW One, all vying to capitalize on India's burgeoning infrastructure development. This latest funding round is a clear signal of Infra.Market's determination to achieve its IPO aspirations and cement its leadership in the Indian construction materials sector.

Sarfraz Khan
Sarfraz Khan

I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a

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