Author: Sarfraz Khan

I am an entrepreneur, marketer, and mentor with a certification in entrepreneurship from IIT Delhi, one of the most prestigious institutions in India. I have a passion for connecting businesses with their ideal customers, solving real-world problems, and inspiring the next generation of founders.I founded and lead DevoByte, a digital marketing agency that provides a range of services, from SEO a

Posts by Sarfraz Khan:

From a Century-Old Trade to Quick Commerce: The Asgar Ali Story | Popular Essentials

From a Century-Old Trade to Quick Commerce: The Asgar Ali Story | Popular Essentials

May 08, 2026Sarfraz Khan - Categories: Startup Stories

Discover how fourth-generation entrepreneur Asgar Ali transformed a 100-year-old family staples business into Popular Essentials, one of India’s fastest-growing grocery and dry fruits brands. From embracing e-commerce early to dominating quick commerce platforms like Zepto and Instamart, this Startup Times feature explores the journey of building trust, quality, and scale in India’s evolving FMCG.

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