D2C Brand

How Pardha Saradhi Turned Rice Legacy into Beyond Rice Skincare Brand

Founder Pardha Saradhi blends legacy, design and science to build Beyond Rice, a premium Indian skincare brand competing with global beauty leaders

How Anmol Patnaik Built SULFUR Into a Streetwear Movement

A young founder’s journey from curiosity to building SULFUR, a minimal streetwear brand focused on affordability, quality, and scalable growth.

Home & Sleep Solutions Brand Wakefit Files for IPO, Aims to Raise ₹468 Crore Through Fresh Issue

Wakefit, the home & sleep solutions D2C brand, has filed its DRHP for an IPO. It plans to raise ₹468.2 crore via a fresh issue to fund expansion, including 118 new stores and marketing. The company reported ₹1,000+ crore income in FY24, significantly narrowing losses to ₹15.05 crore, showcasing strong growth and a path to profitability.