In a significant boost for India's burgeoning wealthtech sector, PowerUp Money, a dynamic startup focused on simplifying financial planning and investment advisory, has successfully raised $7.1 million (approximately INR 60.7 crore) in a seed funding round. The investment was co-led by prominent venture capital firms Accel, Blume Ventures, and Kae Capital, with additional participation from 8i Ventures, DeVC, and a cohort of angel investors.

This substantial capital infusion comes at a crucial time as India witnesses a growing base of retail investors seeking accessible and intelligent financial guidance. PowerUp Money, founded by Prateek Jindal (former co-founder of Uni Cards), aims to bridge the gap between complex traditional wealth management and the digital-first preferences of modern investors. The Bengaluru-based company plans to leverage the fresh funds to accelerate its product development, enhance its proprietary investment intelligence engine, and significantly scale its advisory offerings.

"Most Indian investors start with SIPs or one-time investments, but don't know what to do next. Portfolios are leftunattended for years—we want to fix this," stated Prateek Jindal, Founder and CEO of PowerUp Money. "We want to empower every investor with the right research and tools in a way that's simple and effortless. Getting the right advice at the right time compounds not just your money but also your confidence as an investor."

Since its launch in April, PowerUp Money's flagship offering, Power Mutual Funds, has already garnered impressive traction, attracting over 25,000 users and tracking assets under management (AUM) exceeding INR 3,000 crore (approximately $350 million). The platform distinguishes itself by making goal-based investing more accessible and simplifying portfolio tracking and financial planning.

The company's broader product suite includes "Power FD," which facilitates access to high-interest fixed deposits from RBI-regulated entities, and "Power Age," a planning tool designed to help users chart a clear path towards financial independence. A key premium offering, "PowerUp Elite," provides institutional-grade research and tailored portfolio advice for an annual fee of just INR 999, democratizing services typically reserved for high-net-worth individuals.

Investors are optimistic about PowerUp Money's potential. Ashish Fafadia, Partner at Blume Ventures, commented, "India's wealthtech story is just getting started—and now wealth advisory time has come, especially as investable surplus grows and investor participation broadens. PowerUp has the right ingredients: a strong product, a deep understanding of user behaviour, and the ability to scale."

Prayank Swaroop, Partner at Accel, echoed this sentiment, highlighting the market's shift from simply providing investment products to delivering actionable advice. "PowerUp is taking a unique approach, backed by deep user understanding and reimagining what investment advisory should look like for the digital investor," he said. "With PowerUp Elite, they're putting high quality investment research and guidance in the hands of every Indian — without the high fees of traditional wealth managers."

PowerUp Money has set an ambitious target of onboarding 10 million users onto its platform over the next three years, signaling its intent to become a defining wealth platform for India's rapidly growing retail investor base. This funding round underscores the increasing investor confidence in India's wealthtech landscape and the demand for innovative, user-centric financial solutions.