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Streaming Giants Tighten Belts: New Strategies Emerge to Curb Soaring Content Costs
Sarfraz Khan
3 minutes read
Indian OTT platforms are recalibrating, adopting cost-cutting strategies like benchmarking, data-driven decisions, and co-productions. Facing profitability pressures and subscriber churn, they're now prioritizing quality and regional content over sheer volume. This strategic shift aims for sustainable growth and optimized investments in the competitive streaming market.