content strategy
Streaming Giants Tighten Belts: New Strategies Emerge to Curb Soaring Content Costs
Sarfraz Khan
3 minutes read
Indian OTT platforms are recalibrating, adopting cost-cutting strategies like benchmarking, data-driven decisions, and co-productions. Facing profitability pressures and subscriber churn, they're now prioritizing quality and regional content over sheer volume. This strategic shift aims for sustainable growth and optimized investments in the competitive streaming market.
Fueling the Future: How Jaivik Mistry and Kopper Flame Studio Are Igniting a New Era of Creative-Tech Branding
7 minutes read
Ex-Netflix and YRF creative Jaivik Mistry launches Kopper Flame Studio, a bootstrapped creative-tech agency redefining brand storytelling with a perfect blend of content, strategy, and scalable tech. From real estate to D2C, they're helping brands grow—organically and effectively.